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Sephora Focuses On Equality With New #neverstop Social Media Campaign

February 14, 2017

Retail giant Sephora has launched its #neverstop social campaign that focuses on five women of all shapes and sizes with different looks.

The campaign, which encourages consumers to #neverstop being brave and standing out, has been created by Argonaut and has a 45 second film, according to Adweek.

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We love this compaign so much - from the positive message to the encouragement given to women who are shy about their appearances. The confidence that can be gained from overcoming insecurities helps anyone shine that much brighter, so as beauty advisors, we come in contact with so many different clients and we have a special mission to make all of them feel beautiful inside and outside! What are your thoughts?

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