Articles

Back to Basics With Fragrance Notes
When selling fragrance the most important part is to be able to properly describe each note. Fro...
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How to Maintain Healthy Looking Hai...
After the summer months your customers may be complaining of dull looking hair. To help them rep...
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Tricks and Tips When Applying Self-...
The cooler months can leave your customers vying for the golden bronzed skin they had all summer...
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Switching From Light to Dark With a...
It is said that blondes have more fun, but after a summer of sun-kissed hair, your customer may ...
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The Basics When Shaping Brows
If you were to poll a panel of makeup artists the consensus would more than likely be that brows...
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4 Ways to Combat Sun Damage
Unfortunately summer fun has come and gone and left a number of your customers at a loss when it...
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The Four Biggest Skincare Mistakes ...
Nobody is perfect, even when it comes to something as simple as a morning skincare routine. We a...
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The Difference Between Serums and M...
With so many products are the market meant to help hold and encourage hydration for your skin, c...
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A Look at Glycolic Acid
As part of the AHA (Alpha Hydroxy Acid) family, glycolic acid is a common ingredient in our skin...
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Top 5 Acne Killing Ingredients
Do you have a customer struggling with acne? Likely. Acne affects people of all ages and can pro...
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How to Achieve the Perfect At-Home ...
1. Clean up! - The perfect at home manicure requires clean hands. Remind them to wash first t...
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How to Combat Ingrown Hairs
A common concern for both men and women; ingrown hairs can be painful and cause tremendous disco...
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Prime Time: What are primers good f...
Much like you prime a wall before you add a coat of your favourite hue, it’s best practice...
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Steps to Achieving a Classic Smoky ...
1. PRIME: Priming the area is key to achieving a smoky eye. For those with dry skin, select ...
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Ultra Feminine Takes Center Stage T...
We’ve gone through doll-length lashes, red lavished lips, and witnessed bronzed beauties, ...
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Product Knowledge
By Kirk Brierley One third of consumers consider that highly knowledgeable and well-trained e...
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How To Provide Extraordinary Custom...
By Kirk Brierley In the context of retail cosmetics, the expression 'it is an honour to s...
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The Client File
By Kirk Brierley Of all the tools we use in our day to day work: displays, testers, sampling,...
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Clienteling
By Kirk Brierley Someone needs to talk to the folks at Scrabble because "Clienteling&quo...
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Mentoring - Keeping a Positive Atti...
By Kirk Brierley It’s simple. A positive attitude makes you feel better! It can also...
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Mentoring - 'Talk The Talk'
By Kirk Brierley Talk the talk means to say something in a way that appears to be true or rea...
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Where did the all the flowers go?
By Kirk Brierley When I look at and listen to store floor staff these days, sometimes I am ov...
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Passion and Integrity
By Kirk Brierley What is Passion? That’s a good question. More than just a fragrance fr...
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Jim Hicks on Superior Service
By Kirk Brierley Jim Hicks, publisher of Cosmetics Magazine knows a thing or two about the cu...
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How to fight fine lines and wrinkle...
How do I fight fine lines and wrinkles is a common question from customers, with a simple answer...
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Testimonial
“This course gave me some great information to share with my customers and some great info to help me determine the best fragrance for them.”
Beauty Advisor
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