Nail Care 101

July 19, 2015 - Posted by Mickey Tortorelli

For seasoned nail-polish fanatics, Summer is the season to bust out those colourful nail polishes and try out all those nail tutorials that saturate Pinterest! However, customers who are fresh to the nail polish scene may be a little intimidated and may approach you for tips and tricks to perfectly manicured hands. It is important that you educate you customers on nail care, so that they have a smooth and strong foundation to create the perfect manicure. After all, when was it ever pretty to paint over cracked and uneven nails? Here are a five tips we have for you to share:

  • Avoid acetone polish removers
    Yes, acetone polish removers work more efficiently at removing polishes, but this solvent is also very harsh for the nails as it strips its oils and causes it to become brittle. Nails that are brittle are more likely to split/break and can be more susceptible to infection! Non-Acetone polish removers use less aggressive solvents (e.g. ethyl acetate, isopropyl alcohol and propylene carbonate) and are usually enforced with moisturizing ingredients to minimize its drying effects. Let the customer know that non-acetone polish removers will require more effort to use but in the long run, is less damaging to the nails.
  • Stay moisturized!
    Especially after removing nail polish, advise the customer to always moisturize their nail beds and cuticles right after. This will help improve the appearance of their nails and help protect them from breaking due to the lack of moisture. Using cuticle oil is a great way to keep the entire nail moisturized and reduce the chance of chipping, cracking and splitting.
  • Limit the contact with cleaning chemicals
    This includes over-washing your hands and doing certain house chores. Again, the nails are stripped of its oils when they are frequently in contact with cleaning chemicals. If the customer is in a profession that requires frequent hand washing, suggest that they use a hand moisturizer as often as possible. Also, no, this does not mean avoid doing any house chores (especially dish-washing), but instead, suggest that the customer minimize their contact with these harsh chemicals by wearing rubber gloves.
  • Avoid using rough emery boards
    Those orange, sandpaper-textured emery boards? Toss them out, because they're too harsh for the nails! They can cause small fissures and cracks that eventually lead to nail breakage. Recommend that the customer use a smooth and fine file instead, and file their nails in one direction only to avoid breakage.
  • Change shampoos?!
    You heard us right. Yes, we know shampoo is for the hair. No we're not pulling your leg. If the customer uses shampoo for oily hair, designed to strip natural oils from the scalp, it will also strip the natural oils from the nails. If a customer comes in with dry nails and they don't know why, this may be the cause of it. You may be able to  show them a different shampoo that is less harsh, but with the same benefits as their current shampoo. If they want to continue using their shampoo, gently remind them to give their nails some extra loving and moisturize them more intensively after each time they wash their hair!

Taking care of the nails is the best way to prepare a smooth canvas for whatever nail polish experiment the customer plans to conduct. These tips will also help them keep their nails healthy, which will allow all the hard work put into the manicure to last longer as well! Are there other tips you have to share? Let us know in the comments below!

Leave a Comment
Your comment will go through an approval process and may not be visible to the public right away.
“The training definitely helps me to understand the products better. It makes me more confident in recommending right products to my customers.”
Beauty Advisor
Subscribe to our Newsletter: