Articles

How to Achieve the Perfect At-Home ...
1. Clean up! - The perfect at home manicure requires clean hands. Remind them to wash first t...
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How to Combat Ingrown Hairs
A common concern for both men and women; ingrown hairs can be painful and cause tremendous disco...
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Prime Time: What are primers good f...
Much like you prime a wall before you add a coat of your favourite hue, it’s best practice...
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Steps to Achieving a Classic Smoky ...
1. PRIME: Priming the area is key to achieving a smoky eye. For those with dry skin, select ...
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Ultra Feminine Takes Center Stage T...
We’ve gone through doll-length lashes, red lavished lips, and witnessed bronzed beauties, ...
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Product Knowledge
By Kirk Brierley One third of consumers consider that highly knowledgeable and well-trained e...
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How To Provide Extraordinary Custom...
By Kirk Brierley In the context of retail cosmetics, the expression 'it is an honour to s...
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The Client File
By Kirk Brierley Of all the tools we use in our day to day work: displays, testers, sampling,...
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Clienteling
By Kirk Brierley Someone needs to talk to the folks at Scrabble because "Clienteling&quo...
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Testimonial
“For me, having more courses such as this available to us [is something that can serve me better]. We do not always get to go to the training seminars and having an avenue such as this is an asset to all of us cosmeticians. I would be happy to do more training. Receiving product to try is also a bonus. On a daily basis, customers always ask which mascara is best, the texture of this cream, the results etc. I cannot afford to purchase everything to try and this is an awesome way for you to increase your sales by allowing us into your world of ‘trying is buying’. Cheers to a great training course.”
Beauty Consultant
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