WHAT’S IN YOUR MAKEUP BAG?: Caleigh Anthony, Vice President President, OverCat Communications

August 17, 2015 - Posted by Mickey Tortorelli

Packing what you’ll tote around with you all day is about choice and purpose. It’s about knowing the difference between what you want and what you need. asked women of all ages and lifestyles “What’s In Your Makeup Bag” - their daily beauty essentials that they can’t live without and why.

This month we ask Caleigh Anthony, Vice President President of OverCat Communications.


Estée Lauder Enlighten Serum

My favourite repair serum, it diminishes dark spots and leaves skin looking luminous. I use this every night.”


Estée Lauder DayWear Creme SPF 50

“My everyday moisturizer. I love the fresh cucumber scent and of course, SPF 15 is a must year-round.”


Stila CC Colour Correcting Cream
“I like the lightweight texture and colour correcting features of this CC cream.”


Stila Baked Eye Shadow Trio

“Blendable and buildable neutral hues that make it very versatile. Great for everyday wear and can be applied with a wet brush for more saturated colour.”


Royal Apothic Hand Crème

“A beautiful scent and very hydrating without leaving that greasy feel. Its small size also makes it perfectly portable.”



“Plain and simple but Vaseline is simply the best lip balm and skin moisturizer – especially essential during the cold winter months.”


Hair Ties

“I always have at least one in my makeup bag and one around my wrist.”


Try asking your customer ‘What’s in your makeup bag?’ You’ll be surprised how you can help her get rid of the clutter and focus on her beauty necessities.

If you would like to participate in “What’s in Your Makeup Bag “, please contact us!

We would love to share your daily beauty essentials and why you can’t live without them with our BeauteSchool members. Just leave your contact information below to let us know you would like to participate.

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“For me, having more courses such as this available to us [is something that can serve me better]. We do not always get to go to the training seminars and having an avenue such as this is an asset to all of us cosmeticians. I would be happy to do more training. Receiving product to try is also a bonus. On a daily basis, customers always ask which mascara is best, the texture of this cream, the results etc. I cannot afford to purchase everything to try and this is an awesome way for you to increase your sales by allowing us into your world of ‘trying is buying’. Cheers to a great training course.”
Beauty Consultant
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