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CEW Beauty Insider Report

October 16, 2014

According to a report in CEW Beauty Insider that ran July 29, 2014

Fragrance Report Reveals Consumer Habits, Favorites has shared excerpts from its Q3 2014 Fragrance Report, which collected data from more than 11,000 beauty consumers about their fragrance preferences, shopping habits and more.

Some insights from the report include: 

• 80% of women wear fragrance at least once a week
• 25% of consumers own more than 5 bottles of fragrances 
• 17% of consumers use all-natural perfumes 
• 58% of women carry perfume in their bag 
• 23% of consumers purchase fragrance products of the same scent to boost the fragrance 
• Only 32% of beauty lovers switch between an eau de parfum and eau de toilette based on the season
• 68% of fragrance users will pick out a special scent for a special occasion
•15% of fragrance users buy if there’s a celebrity spokesperson 

This month’s report also includes consumers’ Top 10 fragrance picks for men and women. Brands that made the cut include Chanel, Marc Jacobs, TOCCA and Issey Miyake.


"Based on these consumer purchasing habits, how can you increase your fragrance sales this holiday season?" Tell us in the comments section below!

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“Quite easy and very informative.”
Beauty Consultant, Shoppers Drug Mart
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