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DECIEM Debuts New Skin Care Brand The Ordinary

September 15, 2016

"Affordable" and "product integrity" are rarely found in the same sentence, but DECIEM steps in to banish that stereotype. The brand is said to be pioneering products with regards to honesty and integrity of formulations. From Cosmetics Business:

DECIEM has announced the launch of a new skin care brand, The Ordinary.

The new high-tech skin care brand carries the tagline: ‘clinical formulations with integrity’, and adds to parent company DECIEM's portfolio of disruptive beauty brands.

DECIEM stated:?“The brand was created to celebrate integrity in its most humble and true form. Its offering is pioneering, not in the familiar technologies it uses, but in its honesty and integrity..."

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To be honest, we've already made an order from the DECIEM site, and we're super excited to try the Hyaluronic Acid 2% + B5 this coming season. Fingers crossed that this (super) affordable line really holds up the integrity it claims to have!

Let us know what you think in the comments below.

© 2016 - Cosmetics Business - www.cosmeticsbusiness.com


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