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Estée Lauder to Acquire Too Faced Beauty Brand for $1.4B

December 08, 2016


Image: TooFaced

Many may know TooFaced by its signature Chocolate palettes with a delectable cocoa scent, Born This Way Foundation that applies like a second skin, or the recent Peach Palette frenzy that they sent everyone on! No matter how you've come to know the brand, it is undeniable that the brand has become a cult favourite, leading to the upcoming acquisition by Estée Lauder. According to WWD:

The Estée Lauder Cos. Inc. has made a decisive move and upped the ante in its beauty industry merger and acquisition contest by acquiring the Too Faced makeup brand for $1.45 billion, the largest purchase in Lauder’s 70-year history.

Just as Lauder was disclosing the news on the Too Faced deal, it also closed on an earlier acquisition of Becca Cosmetics...

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Only ealier on in the year had Estée Lauder acquired Becca Cosmetics, and this really shows the growth spurt that this cosmetics giant is going through. We're looking forward to the increased capacity for the brand to create even more innovative products!

Let us know your thoughts in the comments below!

© 2016 - WWD - www.wwd.com

 


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