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Kat Von D Beauty Will Be 100% Vegan By The End Of 2016

August 12, 2016

Kat Von D has announced that her eponymous beauty range will become 100% vegan friendly by the end of this year.

Speaking at the UK launch for her cosmetics range, Von D said that veganism has become a huge part of her life since the range’s debut in 2008. Since learning about the use of animal-derivatives in cosmetics she has now decided to remove all of them from the range.

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We’re seeing more and more cosmetics companies becoming more animal-friendly, and we love it! With the technology and range of synthetic ingredients nowadays, we hope to see even more cult-favourite brands move in this direction.

What are your thoughts? Leave a comment below!

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