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L’Oréal launches new premium natural hair care brand

March 16, 2017

Image: L’Oréal Paris

The industries have focused on natural products for a while, claiming that the products are better for consumers. L'Oréal is now also on the bandwagon, with a new line of products to be launched. Here's an article from Cosmetics Business outlining the features and benefits of their new line: 

L'Oréal Paris has announced its expansion into the natural hair care category with its new Botanicals Fresh Care range.

Available in four versions - coriander, safflower, geranium and camelina - the brand said products will be silicone, paraben and dye-free.

“To replace the silicones, our designers came up with a coconut and soy-based botanical complex to protect the hair without greasiness or heaviness, offering a gentle, natural and light touch”, said Anne Machet, Deputy CEO International of L’Oréal.

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