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Male Grooming Market is Booming!

February 07, 2014

Gone are the days when men were relying solely on a bar of soap to complete their morning routine!  According to NDP report, the men’s grooming categories are showing healthy growth across the board, but more specifically in the sales of men’s electric shavers and trimmers.   

Contributing factors to this growth can be attributed to more men looking for all-over body solutions for hair removal, and an increased concern regarding their physical appearance with the growing popularity of men’s magazines like GQ and AskMen.com.  Simply, the word ‘Meterosexual’ when referring to a male who enjoys style is not a new phenomenon.

Along with this, it can be assumed that there will continue to be an increased number of “formulated-just-for-men” products on the shelf to cater to issues such as razor burn, ingrown hairs, and acne.  

As a beauty expert what do you think?  Have you noticed an increased number of male consumers looking for products formulated specifically for their sex?  Do you believe this trend will continue? Is the trend towards removing body hair just a fad?


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