Be In The Know

Meet James Charles, CoverGirl's First Ever Cover Boy

October 14, 2016

James Charles is a 17-year-old beauty blogger from New York and CoverGirl's first ever male ambassador.

Katy Perry, the current face of CoverGirl, announced him as the firm's first "cover boy" via Instagram on Tuesday.

He will be the face of the brand's upcoming "So Lashy" mascara range.

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What a breakthrough for CoverGirl! We’re really happy to see that the cosmetics industry is becoming more and more accessible to all genders, and with the influencers of social media, anyone is now able to express themselves through makeup without scrutiny. Looking forward to see how the industry will be shaped in the coming years!

What are your thoughts? Let us know in the comments below!

Interested in learning more about COVERGIRL products? Look for our COVERGIRL Course on our Brand Training page. French version can be found here.

© 2016 – BBC –

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