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New Shiseido Ad Showing Girl To Boy Transformations Goes Viral

November 16, 2015

Shiseido’s new focus on "emphathy" has brought about its latest viral advertising campaign, which has hit more than 7,000,000 views in just two weeks!

The ad shows a teacher opening the door to her classroom, with the camera panning slowly across her female class before focusing on a page in a book that reads "Did you notice there was a boy in the classroom?"

The camera then moves back across the room to show the reversing of makeovers done on the students. The most shocking part of this is that all the students are actually male. The ad ends with a shot of Shiseido makeup placed around a hand-written note that reads "Anyone can be cute".

We definitely had to do a double-take and rewatched the ad. The makeup artistry that has gone into production is nothing short of amazing and very "kawaii" as they would say in Japanese. Here is the ad below - let us know your reactions after watching it! 


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