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NYX Cosmetics Plans Canada-Wide Store Expansion

June 09, 2016

For years, Canadian consumers have been sitting behind screens, in envy of our American neighbours for their high accessibility to cult-favourite brand, NYX. Fast forward to now, the brand has finally made its way to Canadian retailers (Shoppers Drug Mart, Rexall and London Drugs), carrying the core SKUs. For those looking for more, the newer products are available at their freestanding stores in the GTA, but customers out of the area may feel left out from the full store experience. However, we've got good news!

NYX Cosmetics is looking to expand its base of freestanding Canadian store locations, after launching in the Greater Toronto Area ('GTA') in the fall of 2015. British Columbia is the next market that the brand will target, according to brand director Rachelle Mladjenovic.

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It's great to see this high quality, yet affordable makeup brand become more accessible to customers across Canada! Although online shopping is available to those living far from a freestanding store, nothing beats the hands-on experience with the products.

Let us know your thoughts in the comments below!

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