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P&G Publishes List Of 140 Rejected Fragrance Ingredients

March 10, 2016

As more and more reports on harmful substances surface, brand transparency is a major aspect to gain a customer's trust in the brand's product safety and efficacy. P&G has taken its first steps to become more transparent with its consumers. Details below from Cosmetics Business:

P&G has published a list of 140 fragrance ingredients it does not use in its products – the first time the company has gone public with such information.

The list, now hosted on P&G’s website, comprises ingredients that P&G has never used, as well as some that it chose to stop using and is removing from product fragrances.

Ingredients on the list include: ambergris, benzene, castoreum oil, coffee oil, cyclamen alcohol, ethyl acrylate, fig leaf absolute, musk ketone, verbena oil and xylene.

The new level of transparency has been praised by watchdog Environmental Working Group (EWG). The EWG noted that the list of chemicals P&G rejects includes a number that have been linked to endocrine disruption, reproductive toxicity and cancer.

EWG President Ken Cook said: “This decision by P&G is welcome news for its customers and could ripple across the entire industry. We understand that such changes do not happen easily or overnight in a company of P&G’s size. But it is clear that consumers are being heard. To its great credit, P&G is listening and taking positive action.

 “I’m very encouraged and impressed by the P&G announcement and optimistic that before long fragrance ingredients will be fully transparent in the global market. The trend towards full transparency—in food, personal care, cleaning products and many other categories--is not just undeniable, it’s accelerating and irreversible.”

With an industry giant paving the way, we hope that more companies will follow suit and render the same amount of transparency.

You can find the list of rejected fragrance ingredients here.

Let us know how this new level of transparency may help or affect your work and interactions with your customers!

© 2016 - Cosmetics Business - www.cosmeticsbusiness.com


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