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Rimmel Announces New Brand Identity And Campaign

February 14, 2017

Colour cosmetics brand Rimmel has launched a new brand identity, alongside a digital campaign featuring brand ambassadors.

Previously promoting its ‘Get The London Look’ tagline in advertising campaigns, the brand is now encouraging consumers to ‘Live The London Look’ instead.

The subtle change is designed to resonate with millennials and Generation Z, the brand explained, acting as a ‘call-to-action’ that promotes “a vibe fuelled by the city’s cultural richness, sense of freedom and diversity”.

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Lots of exciting changes going on with Rimmel, and we could be seeing shifts in many other brands in the coming years to cater to the new Generation Z, who are slowly entering the beauty market! What are your thoughts? Leave your comments below! 

© 2017 - Cosmetics Business -

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“Fragrance advisors felt more comfortable communicating with customers, enjoyed the knowledge of history and special ingredients as well as the composition in easy terms to remember. They were able to use the CHANEL signature training course as a tool to connect and convince when selling.”
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