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Sales of Bright Hair Colour Are Soaring

August 24, 2015

This  summer, we've been seeing an array of deviant hair colours, ranging from mermaid pinks and bright blues to pastel colours ombred into platinum blonde. Although this trend may seem like a summer fling, statistics say otherwise. Here's what Cosmetics Magazine has gathered on this brightly coloured hair trend:

Consumer demand for not-found-in-nature rainbow hair shows no signs of fading. After eight consecutive quarters of growth, U.S. sales of bright salon hair colour in Q1 were up 48 percent versus the same quarter in 2014, according to recent data from global consulting and research firm Kline. Leading the way in this surge was Joico’s Vero K-Pak Color Intensity dye, which saw a 208 percent growth over the same time period last year. In its analysis, Kline acknowledged the influence of pastel-haired celebrities on the trend, notably Kelly Osbourne and Katy Perry.

We still find it amazing that even the change of hair colour can help a customer change their entire look, and express their individuality so boldly. What are some of your favourite hair colours to recommend to your customers, and what has been the most popular within your store? Let us know in the comments below!

© 2015 - Cosmetics Magazine - www.cosmeticsmag.com


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