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Sephora and Pantone Launch Makeup Line for 2016

December 23, 2015


Photo credit: Sephora

When spring is around the corner, customers have a tendency to gravitate towards pastel colour cosmetics (side note: did winter decided not to come this year?). Potentially even more so this coming spring, with the announcement of the 2016 colours of the year of Rose Quartz and Serenity.

Every year, Sephora and Pantone Universe take the colour picks of the year and transform them into gorgeous cosmetic products. These new eye and lip products will be sold exclusively at Sephora and on sephora.com starting this month.

If you're curious about the collection, it includes a 24-shade pan eye-color palette, lip glosses and lipsticks, with prices range from $18 to $39.

It’s the fourth such tie-in for Sephora and Pantone. The first edition, out in 2012, centered on tangerine- and orange-shaded cosmetics and beauty accessories.

We're loving the beautiful colours in the palette and are already envisioning what we can do with it! Which product do you think your customers will love the most? Tell us why in the comments below!

© 2015 - WWD - www.wwd.com


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