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Shiseido Embraces Diversity For 2017 Campaign

January 11, 2017

The Japanese cosmetics brand aims to encourage people to “pursue their inherent beauty” with a campaign that celebrates different nationalities, genders and ages

Shiseido has kicked off 2017 with a new advertising message that focuses on inclusivity and diversity.

The campaign uses the slogan: “Beauty lies within… And every time we bring it to light, we make the world a little brighter.”

Two visuals have been created with one of the ad’s featuring model Yuka Mannami, 25, who was cast by Shiseido as its new leading model for 2017.

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We really love campaigns that support diversity, and we're glad that Shiseido is taking part in promoting beauty within!

What do you think of this campaign? Let us know in the comments below!

© 2017 - Cosmetics Business -

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