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Shiseido to Acquire Laura Mercier and RéVive

June 09, 2016

Japanese conglomerate Shiseido is to acquire Gurwitch Products, the owner of colour cosmetics brand Laura Mercier and skin care brand Révive, via its Shiseido Americas subsidiary.

The two brands are on track to join Shiseido’s growing portfolio of prestige colour cosmetics and skin care brands officially in the third quarter of this year. Upon closure of the deal, Shiseido Americas plans to “rapidly integrate” the brands into its regional organisation.

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We're excited to see how these brands will be integrated into the Shiseido family! With both Laura Mercier and RéVive having loyal customer bases, we're interested to see how they will continue to grow and thrive!

What are your thoughts on Shiseido's acquisition and what do you hope will come out of this for the two brands? Let us know in the comments below!

© 2016 - Cosmetics Business - www.cosmeticsbusiness.com


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