Be In The Know

Zendaya Is the New Face of CoverGirl

January 31, 2016

Photo: CoverGirl

CoverGirl has just signed on a new face! Below are the details from an article by Tara Macinnis on Flare Magazine:

“I need to start doing makeup tutorials,” Zendaya captioned a recent selfie where she’s sporting an impeccable rose smoky eye. “Yes, please!” was the collective response of her 19.5 million Insta followers, who constantly double-tap the star’s varying beauty looks. Wish granted thanks to CoverGirl, which just signed the 19-year-old singer/actress as its latest spokesperson. The first ad featuring Zendaya, who plays a high-school student turned undercover spy in the Disney sitcom K.C. Undercover, will premiere during the Grammys on City on February 15.

“A big reason I play with beauty and hair is that it’s important to show different kinds of beauty when I’m on the red carpet,” the star told FLARE. “If I went out there and was just like, pretty, all the time, doing the same thing, it can be cool, but you’re also catering to one type of person, and what about all those other kinds of beauty out there?”

CoverGirl’s newest Zendaya-approved launches, landing in Canadian drugstores this month include: Colorlicious Oh Sugar!, Plumpify Mascara by BlastPro, TruNaked Shadow palettes, and TruNaked Waterproof Eyeliner Duo.

If you're interested in learning more about these products, you can sign up with us or log in and take the Spring 2016 COVERGIRL course in our Brand Training section for free!

© 2016 - FLARE Magazine -

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