Homegrown Beauty - Due to recent U.S. tariffs on Canadian goods, it is increasingly important to support domestic industries, including the beauty sector. Consumers are showing greater interest in Canadian brands, according to beauty advisors.

Choosing Canadian cosmetics, skin care, and hair care brands not only boosts the national economy and encourages local entrepreneurship, but also guarantees high-quality, ethically produced products.

Discover the top innovative and unique Canadian Beauty Brands.

The most-loved hydrating products according to Beauty Advisors across Canada.

Empowering Beauty Advisors to Enhance Regimens with Cutting-Edge LED Technology.

In today's fast-paced beauty landscape, advanced skin devices have transformed the way customers approach skincare at home. For beauty advisors, understanding the nuances of LED technology-especially the distinct benefits of red and blue light masks-is key to providing tailored recommendations that complement a customer's skincare regimen.

Skin's Best Friend: The Magic of Hyaluronic Acid

Hyaluronic acid (also known as HA) has earned its spot as one of skin care's most popular ingredients, and for good rea-son-it's a hydration hero that appeals to nearly everyone. As a Beauty Advisor, understanding the benefits of this versatile ingredient will empower you to confidently recommend it to your customers. Let's explore why hyaluronic acid is such a standout in skin care routines.