The Authority in Beauty Education.

BE Magazine, powered by BeauteSchool's extensive expertise in beauty education, serves as the definitive resource for Canadian retail beauty advisors. We provide expert-led training, career inspiration, and in-depth education on skincare, makeup, ingredients, selling skills, customer service, product innovations, and industry trends. 

With a deep understanding of the Canadian beauty landscape, BE Magazine, known as ‘the beauty advisor’s bible’, empowers over 16,000 industry professionals with the knowledge and confidence to excel in their careers. At BE Magazine, we don’t just inform—we educate, inspire, and elevate the future of beauty.

  • "BE Magazine is such a gem! It’s always packed with fresh, useful info that keeps me in the loop and ready to crush it as a Beauty Advisor. It’s refreshing to have a platform that not only provides the latest product info but also offers educational content that helps us stay on top of industry trends and best practices. It’s seriously like the beauty advisor bible! "

    -Pooja B.

  • “Love your Magazine…You had me at B…B for Beauty that is! Then you captured my attention with E!!! E could be so many things to your readers. Education came to mind right away but then Experts followed…but ultimately, we are all Beauty ENTHUSIASTS that is why most of us are in this industry. Whichever resonates with your audience we are all united and brought together by BE Magazine. This is an informative and inspiring read from every aspect inside the Beauty Industry.

    This is a great way to unite our industry coast to coast. Bridging a gap that was so desperately needed in our beauty community. You're giving your readers a voice. Your magazine represents all of us in the Beauty industry. Those that are seeking advice or education, Also a place where we can continue to share and inspire future Beauty enthusiasts and grow our partnerships inside the Beauty world.  A must read for anyone in the Beauty industry!"

    -Rayelyn I.

  • "I really enjoy reading the magazine, and I'm excited that issues will be released more frequently. The online format of the magazine makes it easy to read, even when I'm on the go. I like that the magazine features individuals that are prominent in the beauty industry, and that these individuals have different backgrounds and offer different perspectives. I also like that specific products that can be found in-store are highlighted in articles that discuss various skin concerns. This makes it easier to help customers with similar skin concerns find a product that might work for them. The magazine gives a high-end beauty feel that's obtainable for the everyday person."

    - Martina A.

  • "I love what BE Magazine is doing - it’s such a great resource for Beauty Advisors, and I really appreciate how it keeps us informed."

    - Anmol A.

  • “Sharp, current and full of passion, BE Magazine makes an inspiring statement on beauty through the lens of the Beauty Advisor.  Thank you BE Magazine for giving the curious a resource to educate and elegance a welcome invitation back into our industry!  Bravo!”

    -Patricia Clare
    National Training Manager /  NEOSTRATA® Canada

Attention Beauty Brands:

Elevate Your Visibility and Sales Performance with BE Magazine!


Looking to connect with Canada’s largest network of Beauty Advisors? BE Magazine is more than just a publication—it’s a trusted educational resource that beauty professionals rely on to stay informed, enhance their expertise, and provide exceptional customer experiences.

    • Skin Care, Makeup, Fragrance, Sun Care, Hair Colour & Care, Nail Care

    • Selling Techniques

    • Client Relations

    • Ingredients

    • Industry Leaders

    • Careers In Cosmetics

    • Wellness

    • Cosmetic Procedures 

    • Retail Beauty Advisor Certification Program 

    • Brand Education 

    • Sponsored Content

    • February 11, 2025

    • March 20, 2025

    • May 6, 2025

    • July 15, 2025

    • September 3, 2025

    • November 12, 2025

By advertising in BE Magazine, your brand can:

✔ Reach an engaged audience of beauty professionals who influence purchasing decisions

✔ Showcase your products in an environment dedicated to education and innovation

✔ Deliver the right information in the right way—ensuring that beauty advisors have the knowledge they need to confidently recommend and sell your products.

Contact for more information, membership opportunities, & rates:

Mickey Tortorelli, CTDP 
CEO, BeauteSchool Inc.
Publisher, BE Magazine

mickeytortorelli@beauteschool.com
1-800-570-1503 X 1

The Authority in
Beauty Education.

Peruse Previous Issues