The Authority in Beauty Education.
BE Magazine, powered by BeauteSchool's extensive expertise in beauty education, serves as the definitive resource for Canadian retail beauty advisors. We provide expert-led training, career inspiration, and in-depth education on skincare, makeup, ingredients, selling skills, customer service, product innovations, and industry trends.
With a deep understanding of the Canadian beauty landscape, BE Magazine, known as ‘the beauty advisor’s bible’, empowers over 16,000 industry professionals with the knowledge and confidence to excel in their careers. At BE Magazine, we don’t just inform—we educate, inspire, and elevate the future of beauty.

Attention Beauty Brands:
Elevate Your Visibility and Sales Performance with BE Magazine!
Looking to connect with Canada’s largest network of Beauty Advisors? BE Magazine is more than just a publication—it’s a trusted educational resource that beauty professionals rely on to stay informed, enhance their expertise, and provide exceptional customer experiences.
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Skin Care, Makeup, Fragrance, Sun Care, Hair Colour & Care, Nail Care
Selling Techniques
Client Relations
Ingredients
Industry Leaders
Careers In Cosmetics
Wellness
Cosmetic Procedures
Retail Beauty Advisor Certification Program
Brand Education
Sponsored Content
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February 11, 2025
March 20, 2025
May 6, 2025
July 15, 2025
September 3, 2025
November 12, 2025
By advertising in BE Magazine, your brand can:
✔ Reach an engaged audience of beauty professionals who influence purchasing decisions
✔ Showcase your products in an environment dedicated to education and innovation
✔ Deliver the right information in the right way—ensuring that beauty advisors have the knowledge they need to confidently recommend and sell your products.
Contact for more information, membership opportunities, & rates:
Mickey Tortorelli, CTDP
CEO, BeauteSchool Inc.
Publisher, BE Magazine
mickeytortorelli@beauteschool.com
1-800-570-1503 X 1
