A Lifelong Commitment to Skincare Education: Insights from Patricia Clare

Patricia Clare, the National Training Manager at NEOSTRATA, has dedicated over three decades to the beauty industry, seamlessly blending her passion for education with skincare science. Her journey from aspiring elementary school teacher to esteemed beauty expert, and BEauty’s Best, ICON of the Year 2024 winner, is a testament to her adaptability and commitment.

Grace Lee's journey from a university student with a passion for makeup to a globally recognized makeup artist is nothing short of inspiring.

Starting her career at MAC Cosmetics, she quickly ascended to the role of Senior Artist for the Global Pro Team, showcasing her innate talent and dedication. Her expertise has graced the faces of celebrities like Justin Timberlake, Drake, and Eva Longoria, and her work has been featured in esteemed publications such as W, Nylon, and Elle Canada.

Balancing a demanding career with motherhood, Grace exemplifies passion, resilience, and artistry, making her a true inspiration for beauty advisors worldwide.

Rayelyn Izzo's journey in the beauty industry is a testament to passion, dedication, and the transformative power of mentorship.

Starting at 19 as a part-time employee at London Drugs, her innate talent for makeup and hair quickly became evident. With the guidance of inspiring mentors, Rayelyn's enthusiasm propelled her into a leadership role, becoming one of the youngest Cosmetic Managers in the company. Her commitment to exceptional customer service and team development has solidified her reputation as a dynamic leader. Today, as a Beauty Manager at Shoppers Drug Mart in Calgary, Alberta, Rayelyn continues to innovate, leveraging social media to connect with a broader audience and inspire the next generation of beauty professionals

Homegrown Beauty - Due to recent U.S. tariffs on Canadian goods, it is increasingly important to support domestic industries, including the beauty sector. Consumers are showing greater interest in Canadian brands, according to beauty advisors.

Choosing Canadian cosmetics, skin care, and hair care brands not only boosts the national economy and encourages local entrepreneurship, but also guarantees high-quality, ethically produced products.

Discover the top innovative and unique Canadian Beauty Brands.

The most-loved hydrating products according to Beauty Advisors across Canada.

Empowering Beauty Advisors to Enhance Regimens with Cutting-Edge LED Technology.

In today's fast-paced beauty landscape, advanced skin devices have transformed the way customers approach skincare at home. For beauty advisors, understanding the nuances of LED technology-especially the distinct benefits of red and blue light masks-is key to providing tailored recommendations that complement a customer's skincare regimen.

Skin's Best Friend: The Magic of Hyaluronic Acid

Hyaluronic acid (also known as HA) has earned its spot as one of skin care's most popular ingredients, and for good rea-son-it's a hydration hero that appeals to nearly everyone. As a Beauty Advisor, understanding the benefits of this versatile ingredient will empower you to confidently recommend it to your customers. Let's explore why hyaluronic acid is such a standout in skin care routines.

A Guide for Beauty Advisors on tacking Hyperpigmentation with Laser and Skincare by Mickey Tortorelli.