Beauty Leaders Josie Hiivala Beauty Leaders Josie Hiivala

The Beauty Blueprint - Patricia Clare

A Lifelong Commitment to Skincare Education: Insights from Patricia Clare

Patricia Clare, the National Training Manager at NEOSTRATA, has dedicated over three decades to the beauty industry, seamlessly blending her passion for education with skincare science. Her journey from aspiring elementary school teacher to esteemed beauty expert, and BEauty’s Best, ICON of the Year 2024 winner, is a testament to her adaptability and commitment.

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Makeup, Beauty Leaders Josie Hiivala Makeup, Beauty Leaders Josie Hiivala

Grace Lee: From Passionate Beginnings to Makeup Maestro

Grace Lee's journey from a university student with a passion for makeup to a globally recognized makeup artist is nothing short of inspiring.

Starting her career at MAC Cosmetics, she quickly ascended to the role of Senior Artist for the Global Pro Team, showcasing her innate talent and dedication. Her expertise has graced the faces of celebrities like Justin Timberlake, Drake, and Eva Longoria, and her work has been featured in esteemed publications such as W, Nylon, and Elle Canada.

Balancing a demanding career with motherhood, Grace exemplifies passion, resilience, and artistry, making her a true inspiration for beauty advisors worldwide.

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Beauty Leaders Josie Hiivala Beauty Leaders Josie Hiivala

Cosmetic Career Spotlight: Rayelyn Izzo

Rayelyn Izzo's journey in the beauty industry is a testament to passion, dedication, and the transformative power of mentorship.

Starting at 19 as a part-time employee at London Drugs, her innate talent for makeup and hair quickly became evident. With the guidance of inspiring mentors, Rayelyn's enthusiasm propelled her into a leadership role, becoming one of the youngest Cosmetic Managers in the company. Her commitment to exceptional customer service and team development has solidified her reputation as a dynamic leader. Today, as a Beauty Manager at Shoppers Drug Mart in Calgary, Alberta, Rayelyn continues to innovate, leveraging social media to connect with a broader audience and inspire the next generation of beauty professionals

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